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Eu Na Gringa Logo

eu_na_gringa

Client

Created in 2012, EuNaGringa, EuNaGringa (Portuguese for I’m Abroad) is one of the most respected blogs and concierge services in Las Vegas. EuNaGringa is the brainchild of Carol Ribeiro, a Brazilian who has been living in Vegas since 2010. The blog is monthly read by thousands of people who are planning to spend some time or enjoy a fun vacation in the Sin City. 

Challenge

With the expansion of its business, the client asked us to rethink their brand and make it more professional. With a very loyal readers base, change a logo that is so well known is a challenge by itself. Add to it the need to incorporate all the blog spirit and create a brand that better represents the business, and you have a master challenge.

Solution

To keep the spirit of the blog and preserve the brand recognition factor, we decided to keep all the typography from the original brand and incorporate a new icon that represents the business. We choose a “carry-on luggage” as an icon to represent how easy is to travel when you hire a professional concierge services.

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